Baby Einstein

Curiosity is innate in children.

As your little ones go through their early stage of development and growth, so does their curiosity.

Play helps nurture imagination and gives a child a sense of adventure and curiosity about the world around them. Parents can help spark this sense of wonder with toys that enrich their childhood.

Baby Einstein inspires curiosity within parents and equips them with the tools that help create an environment of wonders for their children.

Founded by former teacher Julie Aigner-Clark in 1996 in Georgia, Baby Einstein is an American franchise and line of multimedia products, including home video programs, CDs, books, flashcards, toys, and baby gear specializing in interactive activities for infants and toddlers.

Driven by her immense passion for the arts, she wanted a way for parents to introduce the fundamentals of music, language, poetry, colors, shapes, and more to young children. Baby Einstein started as a teaching tool for parents to help their children learn and satisfy their curiosities even before school.

Using “The Einstein Way” learning philosophy, the brand aims to spark wonders in children with products backed by science and built from the best childhood development research. The inspiration behind the brand was by one of the world’s greatest thinkers in history, Albert Einstein. 

Inspired by the sense of wonder by the great genius, the brand wanted to instill a sense of wonder and curiosity in children by providing products to keep your little ones engaged on the go. The brand offers a wide range of developmental and entertaining products designed to stimulate your little ones with real-world objects and experiences from a child’s point of view.

Like Einstein, Baby Einstein is a brand continually guided by a sense of wonder and a desire to discover as reflected in everything they do.

Start them young.